Stagnation is never good from a business perspective and brands that want to be successful over the long term will need to grow, develop and target new markets – which can be absolutely anywhere in the world these days, thanks to the wonder that is the internet.
The last two years have certainly been interesting for companies of all kinds and of all shapes and sizes, with business driven online as a result of the pandemic and ensuing lockdowns.
Quick adaptation was absolutely key and brands that were able to diversify their product offerings and transfer their services to the world wide web were the ones that kept their head above water.
Now that the pandemic tide appears to be turning, business can resume as normal, of course, but one of the many legacies of the healthcare crisis is a new more digitally-focused way of working.
This is great for business, in actual fact, because it means that you can gain greater access to new markets anywhere in the world – potentially increasing your customer base quite significantly indeed.
Of course, it’s absolutely essential that you dedicate sufficient time to researching these new markets very thoroughly, especially if you’re looking overseas for custom. Brand messages you use in one region may not work in another one and it’s essential that you tailor your content to suit the audience you’re talking to.
This is where professional translation services really come into their own, allowing you to ensure that your advertising is engaging and easy to understand, as well as being culturally sensitive and well informed.
The knock-on effect of this, naturally, is that you should see an uptick in sales! Although English is the most widely spoken language in the world with 1.5 billion speakers, it’s important to remember that there are many people who don’t speak it – and people also like to search for online content in their own language.
If you’re not providing them with what they’re looking for, they’ll simply go elsewhere and your competition will reap the benefits.
Translating your content is also a great way of demonstrating your core values as a brand, showing customers that you inherently care about them and that their business is important to you.
Think about when you go on holiday… the locals love it when travellers try to speak the language and the same applies here! You’re sure to win business when you make people feel valued and appreciated.
Once you’ve decided that you do want to translate your content to suit different markets, you might well be tempted to try out Google Translate – but this can cause more problems than it solves, potentially leaving you with incorrect and even offensive content!
The only way to ensure the job is done properly is to enlist the services of a professional and experienced translation agency. If you’d like to find out more, get in touch with us today.